As a business student, aspiring marketer, or even an employee, you must have heard terms like product differentiation, product bundling, product backlog, and so on; then there are product...

What is an Email Tracking Pixel? Email tracking pixels are small 1×1 images placed inside emails. B2B sales and marketing teams use them to collect data like open rates, click-through rates, and...

Why do people start a business? A common and valid answer is to earn profits. This is true because most businesses aim to make money. However, starting a business doesn't automatically lead to...

The 4Ps form a foundational concept in marketing, including product, price, place, and promotion. This traditional model serves as the backbone of most marketing strategies. Over time, some...

Google is one of the most influential tech companies in the world. Its wide range of digital products and services has solidified its position as a global leader in innovation. This Google value...

There has been a lot of debate about which drink people consume the most after water. Some say it’s tea, while others believe it's coffee. No matter which one wins, one thing is clear: coffee is a...