The BCG matrix is a tool used in strategic management. It helps businesses analyze and categorize their different products, brands, or units. BCG stands for Boston Consulting Group. This matrix...
Category: Marketing
The world is changing fast; be it generational behavior, commercial businesses, or nonprofits, traditional ways of doing things are not effective. The rapidly growing fundraising industry (which is...
Event Marketing—Event Marketing Definition, Benefits, and Importance
Event marketing has immense value for various sectors, including technology, education, healthcare, and retail. It is a powerful tool to connect with your audience and increase brand visibility.
The Pareto principle is a general theory of a relationship between cause and effect. It states that 20% of causes create 80% of effects.
What is BCG Matrix in Marketing or Strategic Management—BCG Matrix Explained
BCG matrix in marketing is a corporate-level planning model that analyzes and classifies different products/business units/brands in a portfolio.
Experiential Marketing for Small Businesses—Benefits, Tactics, and Examples
Marketers are now employing experiential marketing for small businesses regularly. It is 5th most important marketing strategy in the world now.