The BCG matrix is a popular tool that businesses use to analyze how well their products and services are performing and to come up with strategies to boost their revenue. This tool was created in the...
Category: Business Analysis/Modelling
The BCG Matrix, or Boston Consulting Group Matrix, is a tool that businesses use to analyze their product lines or business units. It helps them determine which ones to invest in, keep, or possibly...
The BCG Matrix helps businesses evaluate their products or divisions by categorizing them into four groups. There are four quadrants in the BCG matrix: Stars, Cash Cows, Question Marks, and...
Microsoft is a tech giant, and there is absolutely no doubt about that. The company's market cap has crossed the $3 trillion figure ($3.036 trillion in August 2024). This global juggernaut thrives on...
Microsoft is a household name in almost every part of the world. Even if someone hasn’t used any Microsoft product, they must have heard about it in their lives at least once. However, a lot of...
Within BCG matrix of Google, its search engine falls in the stars category, products like Google Home and Stadia are seen as question marks with growth potential.