In the BCG matrix, "dogs" are business units or products that have a low market share in a slow-growing market. These units often struggle and may be outdated. To improve the situation, the company...
Category: Business Analysis/Modelling
Stars are a key component in the BCG matrix that have a potential to become company’s cash cow—a consistent source of income. Let’s discuss stars in BCG matrix in detail. What is a Star in...
There are many large companies that control a big part of their markets in the US economy. These companies often own assets that continue to bring in money even after the initial costs are paid off....
In the early 1900s, Eugène Paul Louis Schueller, a young chemist from France, created a hair dye formula called Oréale. He made and sold the product himself to hairdressers in Paris. On July 31,...
Johnson & Johnson (J&J) is a major American company based in New Brunswick, New Jersey, specializing in pharmaceuticals, biotechnology, and medical technology. It is publicly traded on the...
Amul is a well-known Indian dairy brand run by the Gujarat Cooperative Milk Marketing Federation (GCMMF) in Anand, Gujarat. This federation includes about 3.6 million milk producers. The...