Stars are a key component in the BCG matrix that have a potential to become company’s cash cow—a consistent source of income. Let’s discuss stars in BCG matrix in detail. What is a Star in...
Category: Marketing
There are many large companies that control a big part of their markets in the US economy. These companies often own assets that continue to bring in money even after the initial costs are paid off....
The BCG matrix is a tool used in strategic management. It helps businesses analyze and categorize their different products, brands, or units. BCG stands for Boston Consulting Group. This matrix...
The world is changing fast; be it generational behavior, commercial businesses, or nonprofits, traditional ways of doing things are not effective. The rapidly growing fundraising industry (which is...
Event Marketing—Event Marketing Definition, Benefits, and Importance
Event marketing has immense value for various sectors, including technology, education, healthcare, and retail. It is a powerful tool to connect with your audience and increase brand visibility.
The Pareto principle is a general theory of a relationship between cause and effect. It states that 20% of causes create 80% of effects.