Cadbury is a well-loved British chocolate brand that started in 1824 when John Cadbury began selling tea and chocolate in Birmingham. Over time, the company grew and became famous for products like Dairy Milk and Creme Eggs, expanding to over 50 countries.
Cadbury was committed to taking care of its workers, highlighted by the Bournville estate built by George Cadbury. In 2010, Kraft Foods bought Cadbury, but it still represents the best of British chocolate and has received royal endorsements. The brand also helped shape business practices with the Cadbury Report, which has had an impact around the world.
Today, we are going to do the BCG matrix analysis of Cadbury.
BCG Matrix of Cadbury
Stars in BCG Matrix of Cadbury
BCG matrix Stars are products or business units that enjoy a strong market position and exhibit high growth potential.
For Cadbury, Dairy Milk is a prime example of a star product. As one of the company’s flagship products, it holds a solid position in the chocolate market and generates substantial revenue, making it a standout in the BCG Matrix.
Cash Cows in BCG Matrix of Cadbury
Cash cows refer to products or business units that maintain a strong market presence but have limited growth potential.
In Cadbury’s portfolio, the Bournville brand serves as a cash cow. This premium chocolate line is well-established in the upscale market and generates high revenue while requiring little investment to keep its strong standing.
Dogs in Cadbury BCG Matrix
Dogs are products or business units that face a weak market position and low growth potential.
Currently, Cadbury has no products classified as dogs in its lineup.
Question Marks in Cadbury BCG Matrix
Question marks are services, products or business units that hold a weak market position but show high growth potential.
For Cadbury, the dark chocolate range fits this description. The dark chocolate market is expanding rapidly, and Cadbury has recently launched a new line to capitalize on this growth. Although this range requires significant investment to enhance its market position, it has the potential to develop into a star or cash cow in the future.
Also, read the BCG Matrix of Volkswagen.