The BCG Matrix helps businesses evaluate their products or divisions by categorizing them into four groups. There are four quadrants in the BCG matrix: Stars, Cash Cows, Question Marks, and...
Posts by ShaharYar Ahmad
Microsoft is a tech giant, and there is absolutely no doubt about that. The company's market cap has crossed the $3 trillion figure ($3.036 trillion in August 2024). This global juggernaut thrives on...
Microsoft is a household name in almost every part of the world. Even if someone hasn’t used any Microsoft product, they must have heard about it in their lives at least once. However, a lot of...
Event Marketing—Event Marketing Definition, Benefits, and Importance
Event marketing has immense value for various sectors, including technology, education, healthcare, and retail. It is a powerful tool to connect with your audience and increase brand visibility.
Within BCG matrix of Google, its search engine falls in the stars category, products like Google Home and Stadia are seen as question marks with growth potential.
Today, we are going to have a look at the BCG matrix of Samsung after a brief introduction to the company.